Lead Generation Case Study

Timeshare promoter generates thousands of leads

Challenge

A large US timeshare promoter wanted to try fresh new lead generation methods as results from traditional online methods were decreasing, and conversions falling steadily. They turned to Advertizely to help them safely navgate through the array of networks and exchanges. Advertizely advised them to create a FREE 4 day giveaway at one of America´s leading holiday destinations for maximum advertising impact. Advertizely custom built an ad and lead generation campaign linked to a call centre to encourage responders to use the landing page CALL BUTTON.

Solution

  • A digital ad and lead generation campaign was developed and ads were served to users most likley to purchase timeshare across travel and flight sites. Additionally, ads were also served to users who had searched for holiday homes on real estate websites where the give away was happening

  • Tight demographic targeting guaranteed the ads were shown only to the audience most likeley to purchase timeshare based upon previous browsing behaviour, 
  • A retargeting campaign was also developed to re-engage this audience and keep the FREE 4 day give front-of-mind and to bring back previous landing page visitors.

  • The lead generation campaign was optimized for performance by device, time of day, creative, ad placements landing pages and geo targeting. 

Campaign Details

RESULTS

INBOUND LEAD CALLS
0
4 DAY GIVE AWAYS ARRANGED
0