Lead Generation Case Study

Legal claims company generates leads from investor claimants


A UK company wanted to generate leads from victims of financial and investment fraud. Traditional lead generation channels used by the biggest UK players yielded poor results for thsi provider, because it was difficult to locate potential claimants at break-even cost. Advertizely, was aksed to build a specialized ad and lead generation campaign based upon the online behaviour of potential claimants in this niche.


  • A digital ad and lead generation campaign was built and ads were served to potential victims on news sites running investment commentary, and sites linked to government agencies charged with combating financial and investment fraud. Additional ad inventory was purchased on premium legal invitation only sites. 

  • Tight demographic targeting guaranteed the ads were shown only to victims of financial and investment fraud who were actively seeking legal representation.
  • A retargeting campaign was also developed to re-engage potential claims victims and keep the solutions offered by our client front of mind. The lead generation campaign was optimized for performance by device, time of day, creative, ad placements landing pages and geo targeting. 

Campaign Details