Lead Generation Case Study

Crypto app generates leads from local display ads with conversions to over 10,000 installs

Challenge

A Dutch start up developed a crypto banking app with ambitious targets to achieve 10,000 app installations within the first month of launch. Pre-launch lead generation tests produced worrying results with low page visits from ads on FB and also low landing page conversions. Advertizely created an engaging lead generation campaign which targeted Dutch and English speaking prospects across crypto channels in both tier 1 and tier 2 geo markets. The results broke all expectations producing over 10,000 app installs within the first month of the campaign starting.

Solution

  • An in app digital lead generation campaign was built which invited users to download the app directly without the need to visit a landing page and was distributed across premium app networks across tier 1&2 geos

  • Tight demographic targeting guaranteed the ads were shown in app only to the people, identified by age, gender, marital status and income and demonstrated previous visits to crypto sites.
  • The lead generation campaign was optimized for performance by device, time of day, creative, in app ad placements and geo targeting. 

Campaign Details

RESULTS

IN APP ADS SHOWN
0
APP INSTALLS
0